“I can’t find my page on the Google. You do that SEO thing?” If I had a nickel for every conversation I’ve had that started this way, I’d […]
Delivering On Your USP
I came across a new term today, “USP.” It was just thrown into the middle of an article — without definition nor explanation — as though the author […]
KISS, Nazis, Context
Everything’s political nowadays. You could make the case that it’s always been that way: that we vote continually with our dollars, the words we choose, the clothes we […]
I’d Rather Build Relationships
I’ve never been great at sales. That might strike you as odd, being that my line of work is advertising-adjacent. I overlap with the world of marketing pretty […]
Stay Essential!
As far as I can tell, the work world’s split itself two ways, between the extra-busy and the unceremoniously let go. Most people I’m in daily contact with […]
So You’re Working From Home These Days?
Join the club! Sorry to tell you this, newbie, but it’s a far less exclusive clique than you may think. You’re probably picturing yourself like some cool kid […]