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25 Jan 2021

Bernie Memes Rock!

With all of the chaos, muckraking, and general nonsense surrounding the inauguration, I’m just tickled pink that the thing we’ll all remember isn’t another ham-fisted attempt at revolution, or a bloviating celebrity declaring peace-in-our-time.

The image that’s lived on is one of a blasé Bernie Sanders, looking over-it-all, un-socially distanced, contemplating his recycled-plastic mittens on another chilly January morning.

This gives me great hope. It’s as it should be. The peaceful, uneventful transition of power is one of the cornerstones of American-style democracy, and I’ve taken it for granted until now.

There are now a million versions of the meme out there. You might have a made a few too. Some are downright brilliant, but my favorites are all about rock ‘n roll, punk rock in particular. So take a look!

Here’s Bernie watching Paul Simonon of The Clash destroying his bass:

And here’s Bernie chilling with Minor Threat, an example of Photoshoping that’s both aesthetically and politically on point:

I have no idea who made those, but if you do (or if you did!) let me know. The best versions combine three things:

1) An iconic background image, something known at-a-glance by the target audience.

2) Attention to detail. The designer should have given some thought to lighting, shadows, color-correction, and image quality to get Bernie to blend.

3) Some sort of implicit commentary. Is this a place that Bernie could have been? Should have been? Is there something ironic, poignant, or humorous about the juxtaposition?

I’m not sure I achieved any of that below, but I had to pop open Photoshop and take a swing at it. What designer could resist a meme like this!

Grant Wentzel and Bernie Sanders

Filed Under: design, illustration

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Truth be told, it will probably take a little longer, but this video makes you feel like it could be done: If you’re thinking logos, investing six minutes […]

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